Raymonds, Aravind, Tata Group and Others to Enter e-Commerce Business
The popularity of online retailing is making various organizations to revise their distributing strategies. Most top organizations are choosing to begin their own online stores. Few others are making agreements with top online portals such as Flipkart and Snapdeal to sell their products. Raymonds, Titan, Arvind and few other started their own online retail stores.
Mumbai: Textile giant Raymonds Limited launched its own official online ports by name raymondsnext.com. Customers can purchase various types of clothes and other items on this site. Arvind textiles also are ready to launch its own site. Through this site, Arvind will sell not only their branded fabrics but also other brands.
Titan company also launched its own web portal by name tital.co.in. customers can purchase jewelry, wrist watches, optical eyewear, sunglasses, bags and many other items. Tanishq, Titan, Fastrack, Sonata, Titan Plus brand items will be available on this site, revealed Titan company. company officials informed that the main aim of the site is to make available their jewellery and other products to customers in US, USA, Singapore, Australia and UAE.
Tata group is also planning to enter into e-commerce. Tata group is likely to launch its own third party e-commerce portal similar to Amazon, Alibaba and Flipkart in the year 2015. Westside, Croma and Star Bazar retail stores will sell their products through these portal in the beginning and later will sell other branded items also.
It is interesting to know that M & M launched the booking of its new Scorpio though e-commerce portal Snapdeal. customers were surprised to know that they can book Scorpio though this website which used to sell electronics and other products. According industry sources, it is not long that other automobile companies will also sell their vehicles through e-commerce portals or through their own websites.
Answer for the question why all these top organizations are looking for e-commerce is that the growth in this sector. E-commerce sale was 2-3 billion dollars in India now and it is estimated that it will reach more than forty billion dollars by 2020. E-commerce is going to become an alternative for traditional retailing, marketing and distribution system.
The credit of making e-commerce popular in India should be given to online retailers such as Snapdeal and Flipkart. few sites are selling all types of items and few are limited to only few categories. Few sites are popular for fashion, textile and jewellery sales. It is said that these sites are receiving orders worth Rs. 1 lakh per day.
