Mitashi Play Senior Friend with Android Kitkat OS, Large Fonts Launched for Rs. 4,999

Mitahi play senior friend

Mitashi Play Senior Friend with Android Kitkat OS, Large Fonts Launched for Rs. 4,999

Mitashi launched a new smartphone targeting elderly consumers. The new phone is called the Play Senior Friend and it will be offered with a price tag of Rs. 4,999. Philips also launched a mobile handset for senior citizens and Mitashi’s new handset also comes with features like font dialer, SOS button and color large fonts.

Bangalore: Mitashi Play Senior Friend comes with 4 inch display and it runs on Android 4.4 Kitkat operating system. It is powered by 1.2 GHz dual core processor. The processor is paired with 512 MB RAM and it is provided with 4 GB internal storage. This dual SIM mobile phone features dual cameras and also supports micro SD for expansion of memory.

Adnan Chara, Vice President of Mitashi Edutainment said that “detailed market research suggested that the senior generation, while being largely technophobic is also looking at their grand kids engaging actively on android platform and definitely want to get into the bandwagon – all they need is a little push. Research also indicated that current generation smartphone users were guilt conscious while using a high priced smartphone for themselves because their parents & grandparents at home were still active on a low priced feature or bar phone. Thus we thought of addressing the need of a smartphone exclusively made keeping their needs in mind.”

Full specifications of Mitashi Play Senior Friend

  • This handset sports 4 inch display
  • Display type is IPS
  • It is powered by 1.2 GHz dual core processor
  • The processor is paired with 512 MB RAM
  • There is 4 GB of internal storage
  • It also offers facility to expand memory
  • The handset runs on Android 4.4 Kitkat operating system
  • It features dual cameras
  • FM Radio
  • It supports dual SIM
  • 5 mm headphones
  • Micro USB charging
  • Proximity, accelerometer and ambient light sensors
  • It is priced 4,999
  • Large font dialer
  • SOS button
  • Color coded icons

Philips also launched a phone specially for elderly citizens dubbed as Zenium X2566 and it is offered with a price tag of Rs. 3,800. This also features SOS button.