Dhanteras 2014 is on October 21: Chennai Shopping Mall, TBZ, Joy Alukkas Offering Special Offers

Dhanteras is considered very auspicious for buying gold, silver and other valuable items. Special Puja is organized on this day where people worship Goddess Lakshmi and invite wealth into their houses. Dhan means wealth and the day is believed to bring luck, prosperity. This day falls two days before Diwali and in 2014, Dhanteras will be celebrated on October 21. The price of gold has come down and even common people are now planning to buy gold for this festival.

Hyderabad: Gold sellers announced special discounts for this Dhanteras. Offers like free gold coins, discounts, lucky draw are few offers available. New designs in jewellery are ready to attract customers. Ten grams of 24 carats of gold price in October 2013 was around Rs. 31 thousand and it is around Rs. 27,500 this year. It is expected that there will be around ten to fifteen percent growth in sale of jewellery this year, according to All India Gems Jewellery Trader Federation.

There is a belief that purchasing valuable metals on Dhanteras is auspicious. But customers must take care that they are only purchasing Jewellery will hallmark. Customers are more likely to purchase jewellery than gold or silver coins as many offers are available on jewelry.

Chennai shopping mall announced free gifts worth Rs. One crore for this Dhanteras. Customers can get a luck draw gift coupon on purchase of every Rs. 1,000. GRT Jewellers are celebrating fiftieth anniversary and it announced special offer. Customers can get free silver equal to the weight of gold they purchase. It is also offering 25 gram silver free on purchase of diamonds.

Joy Alukkas is offering gold coin on purchase of gold jewellery worth Rs. 25,000. Fifteen thousand discounts are offered on diamonds. Khazana jewellery is offering Rs. 100 off on every gram of gold jewellery.

TBZ is offering five thousand discounts on every carat of diamonds. 50 percent discount is offered on making charges of gold jewellery and hundred percent off on making charges of diamond jewellery is also offered. Kalyan Jewellers is also introduced special offers. JC Brothers is offering Rs. 1000 off on ten grams of 916 gold jewellery. Joy Alukkas is offering gold coin on purchase of gold jewellery worth Rs. 50,000. Reliance Jewels is offering fifteen percent discount on gold jewels making charges and full exception on making charges of diamond jewelry.