Google, Nest Nexus: How Home Automation is going Global
Nest is a Learning Thermostart, considered to be an intelligent approach to home automation that is designed by ex-Apple man and the ‘Podmaster’ himself Tony Fadell.
San Francisco: Maxime Veron Director of Nest Product Marketing, in an interview with Techradar, said that the company still adopts the very ‘Apple’ approach of combining hardware and software. “Most home automation companies are trying to push a bundle of hardware that they usually do not make themselves,” says Veron. “And they slap on top of it some home automation remote control applications that they usually outsource to someone else. We do not believe that it is the right approach.”
Google’s purchase of Nest Labs for $3.2bn is hardly a concern for the company that now has access to Mountain View’s technology treasure. “We now have the ability to accelerate the roadmap and get to countries faster”, says Veron. “The current plan is to keep working separately (to Google) but we now have access to many engineers and there are so many on-going projects that we can tap in to the resources of. We went to 300 to 380 people in just a few weeks thanks to them because they put recruiters at our disposal and people internally wanted transfer.”
Veron also thinks that Nest has developed a rapport with Google which is vital for the two working together in the future. The common thing between both is the disappearance of technology behind what the customer needs. There is a lot of technology behind the Learning Thermostat but all that the customer need to know is how to operate it which is a simple pushing up and down of the button.
Being taken over by Google has led to a lot of concern that Nest will hand over customer data to the Big G. But Veron emphasized that there remains a healthy distance between Nest and Google which means none of the information will go beyond Nest. “About three to four months there was a team of hackers that tried to break in to connected thermostats and they were able to get in to pretty much everyone of them except for Nest,” says Veron.