The Beatles, Special Channel to Celebrate 50th Anniversary of US Debut on Apple TV
Apple TV has launched a special channel, The Beatles, to celebrate the famous music group’s US debut 50 years ago. As expected the channel highlights footage from the three landmark performances of The Beatles on the Ed Sullivan Show.
Washington: The Beatles had first performed on the show on February 9, 1964 taking the American music world by a storm. With them began the pop culture. Apple launched the channel in their name to celebrate the 50th anniversary of their debut performance.
Apple has chosen The Beatles over all other groups of pop culture for the simple reason that it promotes their US albums and their recent arrival on iTunes for the first time. Moreover, Apple’s late CEO Steve Jobs is said to have been a great Beatles fan. He referred to the group as a perfect model for business. “They were four guys who kept their negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts,” Jobs said.“Great things in business are never done by one person. There are done by a team of people”.
The Apple TV’s Beatles channel and The Beatles original 14 minutes performance can be accessed from Tuesday, February 10 free of charge. It is not known when Apple TV will turn down the channel. So now is the best time.
According to 9to5Mac, though Apple was able to secure iTunes deals with five major music labels when it launched in 2003, it was not able to reach an accord with The Beatles record company, Apple Records, because the two had been involved in a long-standing dispute over ownership of the Apple brand. The dispute was settled in 2007. But The Beatles did not come to iTunes until late in 2010, when the launch was an immediate success, at one point making up a quarter of the top 200 songs on iTunes, and helping reverse a decade-long decline in music sales.
Apple used a clip from its first performance for its ad announcing its arrival on iTunes. It had initially looked like The Beatles would not feature on iTunes Radio, eventually being added a few days before the launch of the iOS 7. Apple’s iTunes Radio music streaming service was launched in the US late last year and works on iPads, iPhones, iPods, running iOS7, the Apple TV and on the iTunes 11 on the MAC or PC.