Mediafire Proactively Replacing Pirate Links with ‘Buy Now’ Buttons that link to Amazon

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Mediafire Proactively Replacing Pirate Links with Amazon ‘Buy Now’ Buttons

U S – Mediafire is one of the most popular cyberlocker currently available and millions of user across the globe use the service to store their files, documents, photos and videos. The cloud storage company has started taking proactive measures and is scanning files uploaded by its users to check for copyright infringement and replacing links to those files with “Buy Now” button that links to Amazon.

This move is seen as a preventive measure following last year’s Megaupload seizure and closure and the storage company is claiming that its move is aimed at prevention of “unauthorized sharing of copyrighted audio and video.” Mediafire is of the opinion that that a user can access his or her own files, even if its illegal, but as soon as the users start sharing these files are shared with 3rd parties, it becomes a case of piracy and copyright infringement.

“[…] but there is a difference between accessing your own files and sharing them with a 3rd party. We do not allow sharing of copyrighted materials. When a user attempts to perform that action, we show an error message,” said MediaFire co-founder Tom Langridge while talking to TorrentFreak.

Mediafire is using AudibleMagic to check if users are sharing copyrighted material in the open with other users. The cloud storage company claims that it is committed towards protecting its users and AudibleMagic allows it to do just that.

According to Langridge, the entire process is transparent and users whose files are flagged by Mediafire will receive a notice about the same. The co-founder assured that files uploaded by users will not be removed and they will remain accessible to the original uploaded through their private accounts.